Our project frame work gives us enough structure to keep us disciplined and focused, but is flexible enough to allow each project to be treated uniquely. Below, you'll find some key aspects of our step-by-step process. Each phase is vital to the success of the next, and giving each portion its due diligence gives us the best end results.
It's important to us that we keep our process open to client involvement in every step of what we do. Especially in the early stages of a project, we always give our clients multiple options to choose from so they get a choice in the direction we go.
We never like settling for the first idea, and our process allows us to explore a lot of them before we land on a final direction. While our client's usually only see a small portion of these, exploring a lot of ideas reinforces everyones confidence on the right ones.
Our process is all about giving our client's the best end result possible. While we can't think of anyone that wouldn't say this, we wouldn't be satisfied with our work if we weren't proud of our quality of craftsmanship.
After the paperwork’s out the way, we have a solid understanding of what you need, but we need to dig deeper to better understand your customer's and how we share your story in a way they connect with.
In this step, we ask a lot of questions, conduct research on relevant businesses, customer profiles and existing case studies. Anything and everything to get us absorbed in our client's business. We typically build an approved creative brief with the client in this stage, highlighting our research and where we see connections, giving us a big idea to work within.
This is where we start seeing visual concepts supporting our ideas from step 1. Everything we do is always in draft form, usually quite polished visually so there isn’t a lot of guessing, but everything’s up for scrutiny and critique.
We explore and consider as many concepts as we can within our given timeline and scope of work. Some are going to be good, most are bad and a few will be great. We share those highlighted designs with our client, and select which ones are going to be pushed to the next step.
The stand-outs from the previous step are re-evaluated and fine tuned to meet the client’s feedback and another round of our own personal team's scrutiny. The draft we presented earlier starts getting molded into a final design.
For all intents and purposes, usually not a lot changes from the draft to the refined final design, but that isn’t to say we stopped experimenting to find ways of making it better. Fortunately for our clients, with the help of their feedback, they only see the cream of the crop.
The final design is implemented. For a lot of studios, the work is done and it's time to move onto the next job. For us, this is where the exciting part starts. We analyze the performance of our work as much as possible and see if we get the expected results. We learn new things from every job we do, and consistently gives us new ways to improve our work in the future.